Pendulum

Pendulum

By Michael R. Drew, and Roy H. Williams
Unabridged
$11.05 $16.99
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“How do you predict what kind of society we’re in? How do you know when’s the right time to make a difference? In Pendulum, Roy H. Williams and Michael R. Drew have combed through history’s ups and downs and the cultural shifts that ripple through every generation. They’ve written a unique guidebook that has an interesting perspective for marketers, entrepreneurs, and anyone who is thinking about how to live in the now—and in the future.”

Tony Hsieh, CEO of Zappos

Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on the new values society chooses to use as a lens to judge what is acceptable.

Are these new values randomly chosen or is there a pattern? Pendulum chronicles the stuttering history of western society; that endless back-and-forth swing between one excess and another, always reminded of what we left behind.

There is a pattern and it is forty years: 2003 was a fulcrum year, as was 1963, its opposite.

Pendulum explains where we have been as a society, how we got here, and where we are headed. If you would benefit from a peek into the future, you would do well to listen to this book.