Learn how to inspire and motivate people with stories!

Discover what makes storytelling an essential art to master to enhance all aspects of business communication including: advertising, branding, selling as well as delivering presentations and meetings.

Key Outcomes

·       Learn how stories drive our emotions and how to target audience emotions to engage better with them.

·       Explore the 7 Key story structures and how to utilize them in business scenarios

·       Learn how to integrate data into stories to enable better recall you’re your audience when it comes to key data elements

·       Learn how to augment your story delivery using body language, tone and congruency

What You Will Learn

·       The Effect of Stories on Hormones

·       The Relationship between Storytelling & EQ

·       The 7 Story Structures

·       Storytelling with Data

·       Story Delivery & Congruence

Agenda

·      Branding & Advertising Storytelling

·      Recalling Data Through Stories

·      Hollywood Story Systems

·      The EQ Storytelling Effect

·      The Hormonal Effect of Stories

·      Story Empathy Awareness

·      7 Steps To Plot Your Story Content

·      Body Language and Interaction