Summary of Brittany Hennessy's Influencer

Summary of Brittany Hennessy's Influencer

By Falcon Press
Unabridged
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In Influencer (2018), Brittany Hennessy shares a step-by-step approach to becoming a bona fide influencer – from building a community to packaging a brand and monetizing influence, she covers the necessary tools to succeed in the world of influencer marketing. Hennessy also gives readers an inside look at the intricacies of the branded content industry. She shares many expert tips from well-known influencers and includes lengthy Q&A sections with the likes of Sazan Hendrix, Alexandra Pereira, and Joy Cho.