Simply Put
By
Ben Guttmann
Read by
Brian Wiggins
Release:
12/26/2023
Release:
12/26/2023
Release:
12/26/2023
Runtime:
4h 32m
Runtime:
4h 32m
Runtime:
4h 32m
Quantity:
How do you break through the noise?
Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change—when others don't?
The answer is simple. Literally.
The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.
In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.
Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change—when others don't?
The answer is simple. Literally.
The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.
In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.
Release:
2023-12-26
2023-12-26
2023-12-26
Runtime:
Runtime:
Runtime:
4h 32m
4h 32m
4h 32m
Format:
audio
audio
audio
Weight:
0.0 lb
0.45 lb
0.5 lb
Language:
English
ISBN:
9781663733344
9798874677817
9798874677824
Praise