Understanding the Principles of the New Communications Landscape

Understanding the Principles of the New Communications Landscape

By Anton Schwartz
Unabridged
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Here we explore the legacy of the late Tony Schwartz with his son, Anton. Tony Schwartz created commercials for more than four hundred corporations, five presidential campaigns, and countless social causes. He was hailed as a guru of the newly emerging “electronic media” by Marshall McLuhan. In 2007, the Library of Congress acquired Schwartz’s entire body of work.