The Jobs To Be Done Playbook
By
Jim Kalbach
Read by
Tom Parks
Release:
05/28/2024
Release:
05/28/2024
Release:
05/28/2024
Runtime:
8h 10m
Runtime:
8h 10m
Runtime:
8h 10m
Unabridged
Quantity:
"Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build Trap
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Release:
2024-05-28
2024-05-28
2024-05-28
Runtime:
Runtime:
Runtime:
8h 10m
8h 10m
8h 10m
Format:
audio
audio
audio
Weight:
0.0 lb
0.55 lb
0.5 lb
Language:
English
ISBN:
9781663735423
9798874825218
9798874825225
Publisher:
Ascent Audio
Ascent Audio
Ascent Audio
Praise