401Kid

What Are You Teaching Your Kids About Money?

It’s never too early or late to start teaching your kids about money. Here’s why: If you don't teach them, someone else will and that "someone else" is often social media, advertisers and consumer culture that fuel a toxic cycle of comparison. This can lead to a self-esteem crisis where children believe happiness comes from possessions.

In 401Kid, Walter Clarke draws from over 30 years of experience in finance to offer a groundbreaking approach to financial literacy. His method transforms money lessons into meaningful parent-child connections, providing tools for age-appropriate conversations.

The book teaches essential principles including:

• Creating value and impact that leads to earning income
• The power of delayed gratification in building wealth
• Why investing early builds financial freedom and generational wealth
• How to apply The Five Faces of the Dollar framework

This isn't just about budgets—it's about shaping a child's understanding of value, responsibility and self-worth. When you teach your child about money, you don't just change their future—you change yours.

Your child is watching. Make sure they're learning the right lessons.